Sunday, October 30, 2011

Freelancing mistakes

While i first started off I didn't realise how I would run out of money very quickly: I didn’t spend Any cash on marketing. After the few smaller sized jobs ran out and there was nothing in the pipeline… I got wise...
Being a freelancer, you positively must shell out a minimum of a part of every week (a few days are just busier than other people, consequently awareness a week-by-week timeframe) doing marketing: rubbing elbows by using individuals who may need work, renovating your web site, placing ads to go out traffic to your web site, placing choices in on the web internet sites through which customers might search for yourself, … just about ANYTHING to extend one's appearance.
And don’t be scared to spend cash flow on marketing either! Well-placed for-pay sales promotions can yield 10x and up. Of course, it’s a stake, however this is it true that your industry, and businesses need visibility to grow and boom.

Saturday, October 15, 2011

Poem: Geylang Greys

Usually I keep my poetry under lock and key where it belongs, not wanting to inflict it on anyone else... but just occasionally one escapes into the public domain. Comments welcome, probably!

It may help to know that Geylang is the red light district in Singapore.



Geylang  Greys.

A man unleashed in sterile mud sees the trees, darkly,
For the wood.
Bright red Satanic Mills. Grist between the roundstone brain
And soul.

The earth is poor, the people rich, the poetry is barren
And clean.
Sing if you’re glad to be afraid, sing safely in your bed,
Alone.

A seagull hovers, lands and sniffs the air, cries right and left,
Searching, defecates. Triumphant rises, soars and cries her victory.
A sweet small plastic bag is lost and tossed away to join the swirl,
Together at last. In union blessed, and on the winded wing, exults.

The comfort of strangers, splashed in wide expensive strokes on canvas,
Torn.
Hearts ripped out quietly, efficiently, oolong anaesthetic bare,
And cold.

To sleep. And in those dreams the fading purple clouds are angry now,
Dying.
The coil shrugged. Ill-lit. By lamplight drugged. Each step a loss, each kiss,
Oblivion.

Tuesday, October 11, 2011

UPDATED: And then the PR guy called me “a fucking bitch”. I can’t even make this shit up. — TheBloggess.com

I just installed the "Blog This!" Add-In for Chrome... so here, courtesy of Google, is a direct link to TheBloggess.com where she reveals the whole sorry PR incident

UPDATED: And then the PR guy called me “a fucking bitch”. I can’t even make this shit up. — TheBloggess.com:

'via Blog this'

This really is worth taking a look at... it's a perfect example of the new digital world of communication, social networking, following and blogging redressing the balance of power away from the big corporate bullies and into the hands of extraordinary individuals.

Recommended.

How one savvy blogger turned the tables on corporate PR bullies...

Blogger's Revenge!


Her blog is thebloggess.com and when a well known PR firm targeted her in an unsolicited and mistakenly directed campaign she responded politely but with a sharp (witty) barb. 


At the PR company the VP in question forwarded the reply in-house to a colleague, having written "what a Bitch" on the email. But OH DEAR he mistakenly hit the REPLY ALL button sending the email, and his bitch comment back to The Bloggess. The insult was compounded with a non-apology belittling The Bloggess as 'lucky to receive their promotions" ...


 The PR company had compounded its arrogance with ignorance. With a little research they could have discovered that The Bloggess has over 160,000 followers on Twitter alone and that her blog is extremely popular.


Her revenge was to make the whole incident public, completely humiliating the PR firm. And quite right too!
A real victory for the new digital order.


Andrew John Gallacher

Saturday, October 8, 2011

Singapore

The importance of saying NO

Saying no sometimes is important.
Now I say no to family, friends and favors. I say no to rushed or last minute pressure jobs as usually these potential clients have not thought things through at all and don’t have much of an idea what they need me to do!

Andrew John Gallacher

Welcome to my Blog...


Freelance Journalist, Blogger and Human Rights Activist.

Writing's in my blood and my soul.


 I think therefore I write!

Andrew John Gallacher