While i first started off I didn't realise how I would run out of money very quickly: I didn’t spend Any cash on marketing. After the few smaller sized jobs ran out and there was nothing in the pipeline… I got wise...
Being a freelancer, you positively must shell out a minimum of a part of every week (a few days are just busier than other people, consequently awareness a week-by-week timeframe) doing marketing: rubbing elbows by using individuals who may need work, renovating your web site, placing ads to go out traffic to your web site, placing choices in on the web internet sites through which customers might search for yourself, … just about ANYTHING to extend one's appearance.
And don’t be scared to spend cash flow on marketing either! Well-placed for-pay sales promotions can yield 10x and up. Of course, it’s a stake, however this is it true that your industry, and businesses need visibility to grow and boom.
Showing posts with label business. Show all posts
Showing posts with label business. Show all posts
Sunday, October 30, 2011
Tuesday, October 11, 2011
How one savvy blogger turned the tables on corporate PR bullies...
Blogger's Revenge!
Her blog is thebloggess.com and when a well known PR firm targeted her in an unsolicited and mistakenly directed campaign she responded politely but with a sharp (witty) barb.
At the PR company the VP in question forwarded the reply in-house to a colleague, having written "what a Bitch" on the email. But OH DEAR he mistakenly hit the REPLY ALL button sending the email, and his bitch comment back to The Bloggess. The insult was compounded with a non-apology belittling The Bloggess as 'lucky to receive their promotions" ...
The PR company had compounded its arrogance with ignorance. With a little research they could have discovered that The Bloggess has over 160,000 followers on Twitter alone and that her blog is extremely popular.
Her revenge was to make the whole incident public, completely humiliating the PR firm. And quite right too!
A real victory for the new digital order.
Andrew John Gallacher
Her blog is thebloggess.com and when a well known PR firm targeted her in an unsolicited and mistakenly directed campaign she responded politely but with a sharp (witty) barb.
At the PR company the VP in question forwarded the reply in-house to a colleague, having written "what a Bitch" on the email. But OH DEAR he mistakenly hit the REPLY ALL button sending the email, and his bitch comment back to The Bloggess. The insult was compounded with a non-apology belittling The Bloggess as 'lucky to receive their promotions" ...
The PR company had compounded its arrogance with ignorance. With a little research they could have discovered that The Bloggess has over 160,000 followers on Twitter alone and that her blog is extremely popular.
Her revenge was to make the whole incident public, completely humiliating the PR firm. And quite right too!
A real victory for the new digital order.
Andrew John Gallacher
Saturday, October 8, 2011
The importance of saying NO
Saying no sometimes is important.
Now I say no to family, friends and favors. I say no to rushed or last minute pressure jobs as usually these potential clients have not thought things through at all and don’t have much of an idea what they need me to do!
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